SUSTAINABILITY
Deeply rooted in coffee
Our story begins in Bremen in 1895.
It's our responsibility to carry it into a bright and prosperous future, overcoming the challenges we face as people and planet, so that we can keep enjoying great coffee beyond tomorrow.
As a proud partner of JDE's Common Grounds program, we're making a difference by way of:
RESPONSIBLE SOURCING
MINIMISING FOOTPRINTS
CONNECTING PEOPLE
From addressing the challenges in coffee cultivation caused by climate
change, to tackling social inequality and fairer working conditions.
top facts
PROVEN PROGRESS
The difference we make is already starting to show. And with every small step, we're currently on track towards:
100% responsibly sourced green coffee by 2025
100% of packaging designs to be reusable, recyclable or compostable by 2030
Sourcing for better
Did you know that coffee grows on trees? It all starts with the evergreen Coffea plant, and the precious cherries it holds.
MINIMISING OUR FOOTPRINT
We are working towards planet positive, with the goal to
make all our packaging recyclable, compostable, or
reusable by 2030. So far, we've:
Made 78% of our packaging reusable,
recyclable or compostable. So that's another
22% to reach by 2030.
Saved 3,000 tons of glass in the last year by
reducing the weight of each jar by 10-15%.
“Coffee's aroma awakens the spirit. Aroma is more than just a mark of high quality. Aroma is the key that unlocks the magic of coffee.”